WorldAutoSteel, the automotive group of the World Steel Association, announced on 12 November 2020 a new vehicle engineering program, Steel E-Motive. The new program will demonstrate the benefits of steel for global Mobility as a Service (MaaS), characterized by fully connected and autonomous electric vehicles.

WorldAutoSteel has partnered with Ricardo, global engineering and environmental consulting firm, to develop the virtual vehicle concepts. Ricardo was selected for their well-known reputation for innovation, their demonstrated knowledge of vehicle electrification and their commitment to sustainable transportation.

“Steel E-Motive follows a long history of steel demonstration and commitment to support the evolution of vehicle design and use,” said Cees ten Broek, Director, WorldAutoSteel. “With a vast portfolio of Advanced High-Strength Steels and steel technologies from which to draw, we envision that Steel E-Motive will deliver new, exciting ideas for steel vehicle architectures that will shape the future of sustainable mobility.”

Steve Dyke, Ricardo Managing Director for Automotive and Industrial EMEA said: “Ricardo is the trusted engineering services provider to the world’s best-known vehicle manufacturers, so we feel privileged that the WorldAutoSteel team has entrusted their Steel E-Motive program to us. We believe that our class-leading decarbonised and clean transport solutions supported by innovative technology will make Steel E-Motive a game changer for sustainable mobility.”

WorldAutoSteel and Ricardo will communicate on progress regularly, showcasing results and innovation as the program progresses, with final concept designs for the full vehicle revealed in late 2022. For up-to-date information on the Steel E-Motive program, visit www.steelemotive.world and subscribe for news alerts.

ENDS.