Meet the team
WorldAutoSteel and Ricardo have partnered up to deliver the Steel E-Motive Program

Steel E-Motive is an initiative of WorldAutoSteel, the automotive group of the World Steel Association and its engineering partner Ricardo, a world-class environmental, engineering and strategic consulting company.
Steel E-Motive brings together the steel industry knowledge of WorldAutoSteel and the engineering expertise of Ricardo. We are on a mission to create mobility solutions which meet the requirements for the future of autonomous, MaaS transportation.
The Steel E-Motive vehicle concept is still under development. Subscribe to stay up-to-date with the latest news and updates from the Steel E-Motive program.

About WorldAutoSteel

About Ricardo
Meet the team
The Steel E-Motive program is delivered by a global team combining the best of steel industry technical knowledge and automotive engineering expertise. The team is working hard to deliver an autonomous mobility as a service solution which truly meets the requirements of future mobility services.

Anne-Lise Gras
Anne-Lise has 15+ years of experience delivering complex engineering programmes at Ricardo and will play the essential role of project manager ensuring successful delivery of each aspect of this project.

Cees ten Broek
Cees provides direction, facilitates steel member participation, and oversees all facets of the WorldAutoSteel Consortium He leads the Team to identify and implement planning for value-added research and development programs.

Dean Kanelos
Dean is a Vice Chair of WorldAutoSteel. Along with the Director, he plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

Erno Arenholz
Erno is a Vice Chair of WorldAutoSteel. Along with the Director, he plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

George Coates
George is an integral part of the WorldAutoSteel/Ricardo technical engineering team. He is responsible for program management and guidance, engineering, steel application input, and integrating steel member subject matter expertise.

Kate Hickey
Kate works closely with Louise Wilson and Ricardo Global Communications to guide the program marketing, developing and disseminating the great story of the program results and innovations.

Keiji Nishimura
Keiji Nishimura chairs the WorldAutoSteel leadership team and plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

Louise Wilson
Louise works in partnership with Kate in leading the marketing communications of the Steel E-Motive program. Contact Louise for media enquiries.

Maurizio Tancredi
Based at Ricardo’s Rimini Technical Centre, Maurizio will focus on industrial design and vehicle styling including application of steel features to vehicle concepts.

Neil McGregor
Neil has specialist knowledge of lightweight, advanced materials across all major vehicle sub systems and will lead the vehicle engineering program at Ricardo. In close collaboration with WorldAutoSteel and its members, Ricardo will integrate advanced, high grade steels into the vehicle design with a focus on strength, durability, safety and manufacturability.

Owain Davies
Owain specialises in vehicle architecture design and will focus on overall vehicle design and the application of high grade steels to the body of this radical future mobility battery electric vehicle.

Phil Crowther
Phil brings technical leadership and guidance to the Steel E-Motive program with a focus on innovation processes in vehicle engineering as we explore the boundaries of product design for future mobility solutions.

Russ Balzer
Russ provides expertise in vehicle LCA practices and modelling and will work with Ricardo to structure environmental assessments during concept development. These will inform the engineering team on environmental impacts of design decisions, enabling for ultra-low vehicle total life cycle emissions.
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The Steel E-Motive vehicle concept is still in development. Sign up to be the first to hear about the latest developments from the program.