Meet the Team
WorldAutoSteel and Ricardo have partnered to deliver the Steel E-Motive Program
Steel E-Motive is an initiative of WorldAutoSteel, the automotive group of the World Steel Association and its engineering partner Ricardo, a world-class environmental, engineering and strategic consulting company.
Steel E-Motive brings together the steel industry knowledge of WorldAutoSteel and the engineering expertise of Ricardo. We are on a mission to create mobility solutions which meet the requirements for the future of autonomous, MaaS transportation.
ABOUT WORLDAUTOSTEEL
WorldAutoSteel, the automotive group of the World Steel Association, is comprised of 18 of the world’s largest automotive steel producers. Its mission is to advance and communicate steel’s unique ability to meet the automotive industry’s needs and challenges in a sustainable and environmentally responsible way.
About Ricardo
Meet the team
The Steel E-Motive program is delivered by a global team combining the best of steel industry technical knowledge and automotive engineering expertise. The team has delived an autonomous mobility as a service solution which truly meets the requirements of future mobility services.
Dean Kanelos
(Nucor)
Chairman, WorldAutoSteel
Dean is Chairman of WorldAutoSteel. Along with the Director, he plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
Enno Arenholz
(voestalpine)
Vice Chairman, WorldAutoSteel
Enno is a vice chair of WorldAutoSteel. Along with the Director, he plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
Akira Usami
(Nippon Steel)
Vice Chairman, WorldAutoSteel
Akira Usami is vice chair of WorldAutoSteel. He plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
George Coates
Technical Director, WorldAutoSteel
George is an integral part of the WorldAutoSteel/Ricardo technical engineering team. He is responsible for program management and guidance, engineering, steel application input, and integrating steel member subject matter expertise.
Neil McGregor
Neil has specialist knowledge of lightweight, advanced materials across all major vehicle sub systems and will lead the vehicle engineering program at Ricardo. In close collaboration with WorldAutoSteel and its members, Ricardo will integrate advanced, high grade steels into the vehicle design with a focus on strength, durability, safety and manufacturability.
Maurizio Tancredi
Based at Ricardo’s Rimini Technical Centre, Maurizio will focus on industrial design and vehicle styling including application of steel features to vehicle concepts.
Cees ten Broek
Director, WorldAutoSteel
Cees ten Broek provides direction, facilitates steel member participation, and oversees all facets of the WorldAutoSteel Consortium. He leads the Team to identify and implement planning for value-added research and development programs.
Russ Balzer
Russ provides expertise in vehicle LCA practices and modelling and will work with Ricardo to structure environmental assessments during concept development. These will inform the engineering team on environmental impacts of design decisions, enabling for ultra-low vehicle total life cycle emissions.
IN ASSOCIATION WITH
