Steel E-Motive is shaping the future of sustainable mobility through steel innovation
The future of sustainable mobility is steel
Steel E-Motive is a new vehicle engineering program which will demonstrate the benefits of steel for global sustainable Mobility as a Service (MaaS) challenges, characterized by fully autonomous and connected electric vehicles.
Steel E-Motive’s objective is to demonstrate that Advanced High-Strength Steel (AHSS) products and technologies can solve the unique architectural challenges of MaaS, ultimately providing virtual concepts as roadmaps for affordable, safe, mass and environmentally efficient vehicles.
Ride hailing, autonomous, electric vehicle fleets will deliver transportation to millions around the world. With a vast portfolio of AHSS and steel technologies from which to draw, we envision that Steel E-Motive will deliver innovative ideas for steel vehicle architectures that will shape the future of sustainable mobility.
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Why Steel?
There are many reasons why steel is the best choice for the sustainable mobility concepts of the future. The Steel E-Motive program will demonstrate the effectiveness of Advanced High-Strength Steel (AHSS) products and technologies for creating safe, affordable and sustainable vehicles for Mobility as a Service applications.
Strength
Durability
Sustainability
Affordability
Total Cost of Ownership
Safety
Ridesharing
Smart City
Autonomous
Battery Electric
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Goodbye driver experience, hello ‘journey experience’: exploring the passenger experience in autonomous vehicles for MaaS applications
As Mobility as a Service vehicles become increasingly automated, Neil McGregor discusses passengers want from their autonomous vehicle experience and how the Steel E-Motive vehicle is being designed to take this into account.
Steel E-motive program featured by The Engineer
The Steel E-motive team speak to The Engineer about the role that steel has to play in autonomous mobility services and vehicle concepts.
IN PARTNERSHIP
WorldAutoSteel has partnered with Ricardo to develop the concepts for this new vehicle engineering program, Steel E-Motive. This partnership brings new technologies from steel industries combined with expertise and innovation in vehicle architectures that will shape the future of sustainable mobility.
Meet the team
Neil McGregor
Chief Engineer, Systems Integration, Ricardo
Bio
Neil has specialist knowledge of lightweight, advanced materials across all major vehicle sub systems and will lead the vehicle engineering program at Ricardo. In close collaboration with WorldAutoSteel and its members, Ricardo will integrate advanced, high grade steels into the vehicle design with a focus on strength, durability, safety and manufacturability.
Philip Crowther
Director of Systems Integrations, Ricardo
Bio
Phil brings technical leadership and guidance to the Steel E-Motive program with a focus on innovation processes in vehicle engineering as we explore the boundaries of product design for future mobility solutions.
Owain Davies
Chief Engineer, Systems Integration, Ricardo
Bio
Owain specialises in vehicle architecture design and will focus on overall vehicle design and the application of high grade steels to the body of this radical future mobility battery electric vehicle.
Louise Wilson
Global Head of Marketing and Communications, Ricardo
Bio
Working in partnership with Kate, Louise will lead the marketing communications of the Steel E-Motive program. Contact for media enquiries.
Maurizio Tancredi
Chief Style and Industrial Designer, Ricardo
Bio
Based at Ricardo’s Rimini Technical Centre, Maurizio will focus on industrial design and vehicle styling including application of steel features to vehicle concepts.
Anne-Lise Gras
Senior Project Manager, Ricardo
Bio
Anne-Lise has 15+ years of experience delivering complex engineering programmes at Ricardo and will play the essential role of project manager ensuring successful delivery of each aspect of this project.
Cees ten Broek
Director
WorldAutoSteel
Bio
Cees provides direction, facilitates steel member participation, and oversees all facets of the WorldAutoSteel Consortium He leads the Team to identify and implement planning for value-added research and development programs.
George Coates
Technical Director, WorldAutoSteel
Bio
George is an integral part of the WorldAutoSteel/Ricardo technical engineering team. He is responsible for program management and guidance, engineering, steel application input, and integrating steel member subject matter expertise.
Keiji Nishimura
(JFE Steel)
Chairman, WorldAutoSteel
Bio
Along with WorldAutoSteel’s director, the leadership team, chaired by Keiji Nishimura, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
Enno Arenholz
(voestalpine)
Vice Chairman, WorldAutoSteel
Bio
Along with WorldAutoSteel’s director, the leadership team, for which Enno is a Vice Chair, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
Dean Kanelos
(Nucor)
Vice Chairman, WorldAutoSteel
Bio
Along with WorldAutoSteel’s director, the leadership team, for which Dean is a Vice Chair, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.
Russ Balzer
LCACP, Technical Director, Life Cycle Assessment
Bio
Russ provides expertise in vehicle LCA practices and modelling and will work with Ricardo to structure environmental assessments during concept development. These will inform the engineering team on environmental impacts of design decisions, enabling for ultra-low vehicle total life cycle emissions.
Kate Hickey
Communications, WorldAutoSteel
Bio
Kate works closely with Louise and Ricardo Global Communications to guide the program marketing, developing and disseminating the great story of the program results and innovations.
IN ASSOCIATION WITH
