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SHAPING THE FUTURE OF SUSTAINABLE MOBILITY THROUGH STEEL INNOVATION

Stay up to date with news and updates from Steel E-Motive.

ABOUT

the future of mobility is steel

Steel E-motive is a new vehicle engineering program which will demonstrate the benefits of steel for global mobility as a service challenges, characterized by fully autonomous and connected electric vehicles.

Steel E-Motive’s objective is to demonstrate that Advanced High-Strength Steel (AHSS) products and technologies can solve the unique architectural challenges of MaaS, ultimately providing virtual concepts as roadmaps for affordable, safe, mass and environmentally efficient vehicles.

Ride hailing, autonomous, electric vehicle fleets will deliver transportation to millions around the world. With a vast portfolio of AHSS and steel technologies from which to draw, we envision that Steel E-Motive will deliver innovative ideas for steel vehicle architectures that will shape the future of sustainable mobility.

LATEST FROM STEEL E-MOTIVE

Architectures for MaaS

Architectures for MaaS

WorldAutoSteel, the automotive group of the World Steel Association, announced on 12 November 2020 a new vehicle engineering program, Steel E-Motive. The new program will demonstrate the benefits of...

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A History of Innovation

A History of Innovation

The global steel industry has a long history of investment in vehicle material application demonstrations to assist the automotive industry in applying steel innovation to current and future...

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Steel Innovation for Future Mobility

Steel Innovation for Future Mobility

A blog by George Coates, Technical Director, WorldAutoSteel We are approaching a critical milestone in automotive history when what we know as normal is about to change significantly. The future...

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IN PARTNERSHIP

WorldAutoSteel has partnered with Ricardo to develop the concepts for this new vehicle engineering program, Steel E-Motive. This partnership brings new technologies from steel industries combined with expertise and innovation in vehicle architectures that will shape the future of sustainable mobility. 

MEET THE TEAM

Neil McGregor

Chief Engineer, Systems Integration, Ricardo

Bio

Neil has specialist knowledge of lightweight, advanced materials across all major vehicle sub systems and will lead the vehicle engineering program at Ricardo. In close collaboration with WorldAutoSteel and its members, Ricardo will integrate advanced, high grade steels into the vehicle design with a focus on strength, durability, safety and manufacturability.

Philip Crowther

Director of Systems Integrations, Ricardo

Bio

Phil brings technical leadership and guidance to the Steel E-Motive program with a focus on innovation processes in vehicle engineering as we explore the boundaries of product design for future mobility solutions.

Owain Davies

Chief Engineer, Systems Integration, Ricardo

Bio

Owain specialises in vehicle architecture design and will focus on overall vehicle design and the application of high grade steels to the body of this radical future mobility battery electric vehicle.

Louise Wilson

Global Head of Marketing and Communications, Ricardo

Bio

Working in partnership with Kate, Louise will lead the marketing communications of the Steel E-Motive program. Contact for media enquiries.

Maurizio Tancredi

Chief Style and Industrial Designer, Ricardo

Bio

Based at Ricardo’s Rimini Technical Centre, Maurizio will focus on industrial design and vehicle styling including application of steel features to vehicle concepts.

Anne-Lise Gras

Senior Project
Manager

Bio

Anne-Lise has 15+ years of experience delivering complex engineering programmes at Ricardo and will play the essential role of project manager ensuring successful delivery of each aspect of this project.

Cees ten Broek

Director
WorldAutoSteel

Bio

Cees provides direction, facilitates steel member participation, and oversees all facets of the WorldAutoSteel Consortium He leads the Team to identify and implement planning for value-added research and development programs.

George Coates

Technical Director, WorldAutoSteel

Bio

George is an integral part of the WorldAutoSteel/Ricardo technical engineering team. He is responsible for program management and guidance, engineering, steel application input, and integrating steel member subject matter expertise.

Keiji Nishimura

(JFE Steel)
Chairman, WorldAutoSteel

Bio

Along with WorldAutoSteel’s director, the leadership team, chaired by Keiji Nishimura, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

Enno Arenholz

(voestalpine)
Vice Chairman, WorldAutoSteel

Bio

Along with WorldAutoSteel’s director, the leadership team, for which Enno is a Vice Chair, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

Dean Kanelos

(Nucor)
Vice Chairman, WorldAutoSteel

Bio

Along with WorldAutoSteel’s director, the leadership team, for which Dean is a Vice Chair, plays an important role in overseeing the program contents and progress to ensure alignment with the objectives of the greater membership.

Russ Balzer

LCACP, Technical Director, Life Cycle Assessment

Bio

Russ provides expertise in vehicle LCA practices and modelling and will work with Ricardo to structure environmental assessments during concept development. These will inform the engineering team on environmental impacts of design decisions, enabling for ultra-low vehicle total life cycle emissions.

Kate Hickey

Communications, WorldAutoSteel

Bio

Kate works closely with Louise and Ricardo Global Communications to guide the program marketing, developing and disseminating the great story of the program results and innovations.

IN ASSOCIATION WITH

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