Steel is enabling the next generation of ride-hailing and ride-sharing services

Mobility as a Service (MaaS) transportation solutions are on the rise. Ride hailing and ride sharing services are already enabling convenient and accessible ways to get around. However, urban populations are growing rapidly, and traffic congestion and pollution are already a major problem in our urban areas. Mobility Service Providers need to adapt their services to meet the growing need for clean, affordable, safe, and sustainable transportation in our towns and cities.

The Steel E-Motive Program is developing fully autonomous vehicle concepts for mobility as a service applications. Steel is enabling us to push the boundaries of what a mobility as a service vehicle can be. It is allowing us to meet consumer requirements for the next generation of ride hailing and ride sharing services.

Steel Ridesharing App

What is the difference between ride sharing and ride hailing?

Whilst both are mobility as a service concepts, ride sharing and ride hailing offer slightly different services.

A ride hailing service usually refers to the hiring of a personal driver to take customers to a specific destination. It is a private hire, and you are not expected to share the vehicle with other passengers. Ride sharing is the bridge between public transport and hiring a taxi service. A journey is usually shared between multiple people. The vehicle will make several stops on the way to a destination pick up or drop off passengers. Ride hailing and ride sharing are becoming increasingly popular with multiple Mobility Service Providers moving in to take a portion of the market in recent years.

What do the next generation of mobility as a service vehicles need in order to succeed?

Consumers have always expected a safe, affordable, and comfortable experience from their mobility service providers. With car ownership in urban areas falling, we expect that people will turn to ride-sharing platforms and public transport to get them around. This means that future mobility solutions will need to be cost-effective to encourage uptake of ride sharing and ride hailing services.

Increasingly, sustainability is becoming more of a requirement for the environmentally conscious passenger. This is particularly the case for ride sharing services. By sharing vehicles with others, it reduces the amount of traffic on the roads which equates to less pollution and less congestion.

Steel is enabling the Steel E-Motive vehicles to be effective ride hailing and ride sharing services

The Steel E-Motive program is developing two fully autonomous vehicle concepts which are specifically designed to meet mobility as a service requirements from 2030 onwards. We are using Advanced High-Strength Steel (AHSS) technologies to design vehicle concepts which provide the safe, comfortable, convenient, and cost-effective transportation service which customers expect, with the view to minimizing environmental impact.

Consumers need reassurance that future autonomous ride- hailing and sharing vehicles are safe. We are using the latest AHSS grades, processes and innovations to meet all current and future crash safety requirements for our target deployment date of 2030.

Ride hailing and ride sharing vehicles need to provide safe, comfortable, convenient and cost effective public transportation

The use of steel is enabling us to lower production costs and total cost of ownership. Steel is also cost-effective to repair and maintain. By keeping the cost of manufacture and maintenance low, mobility service providers can keep their services affordable for their customers.

Steel E-Motive will demonstrate how MaaS vehicles can benefit from a steel structure to decrease the impact of transportation emissions on the environment. We are using steel to achieve the lowest total life cycle emissions, determined by continual application of Life Cycle Assessment throughout the development process; from production through to end of life.

We are pushing the boundaries of AHSS steel, the fabrication process and joining methods to ensure that our vehicle architecture is durable, cost-effective and lightweight. This will enable ride hailing and ride sharing services which meet the requirements of the consumer of the future.

Find out more about Advanced High-Strength Steel technology.

Subscribe for updates

The Steel E-Motive vehicle concept is still in development. Sign up to be the first to hear about the latest developments from the program.

You might also be interested in

Steel is enabling stronger vehicle structures for improved crash safety

Advanced High-Strength Steels are strong, durable and ductile materials. They are enabling autonomous vehicle architectures which are safe, lightweight and sustainable. The Steel E-Motive program is using AHSS in the vehicle structure to protect passengers in the event of a crash scenario.

Steel is extending service life for the taxi and private hire vehicles of the future

The average taxi and private hire vehicle will do significantly more milage than a personal automotive over its service life. The extra millage means that taxi and private hire vehicles can expect their vehicles to have a lower serviceable life expectancy than a personal transport vehicle. The durability of steel makes it the ideal material to extend the useful life of the vehicle and to make service and maintenance cost-effective and efficient.

Steel is improving autonomous vehicles safety for passengers and road users

Autonomous vehicles are going to be a gamer changer for the Mobility as a Service industry. They will transform the way we get passengers and goods from A to B and improve access to on-demand convenient public transportation. However, studies show that consumers...

Steel is reducing life cycle emissions of autonomous vehicles

Autonomous vehicle technology is enabling the reduction of tailpipe emissions, but it isn’t enough to reduce the operational emissions of these vehicles. The use of steel in the manufacture of the Steel E-Motive vehicle concept is enabling us to produce a mobility solution which is sustainable across the full product life cycle, from manufacture through to end of life.

Total Cost of Ownership: Steel is lowering the total cost of running a ride-hailing fleet

Total Cost of Ownership (TCO) is one of the main concerns of any fleet operator, no matter what service they are providing. Mobility Service Providers need confidence that new mobility-as-a-service solutions will enable them to provide an excellent customer experience...

Steel is making mobility as a service transportation more affordable

Affordable transport solutions are increasingly important for society. The Steel E-Motive program is developing an autonomous mobility as a service solution using steel technology to lower the upfront cost to fleet operators who can then offer affordable transport solutions to their customers.

Steel is meeting the requirements of Smart City transportation

Smart Cities require connected transportation network solutions which are s safe, sustainable, affordable and accessible. Steel E-Motive is using steel to develop our mobility as a service vehicle concepts to meet the challenges and requirements of future urban environments.

Steel is improving range, reducing costs and ensuring safety in battery electric vehicles

Autonomous vehicles for mobility as a service need batteries which enable safe, cost effective vehicle operation with maximum range and vehicle uptime. Steel E-Motive is using steel technology to meet the requirements of both fleet operators and their customers.

Steel is meeting the challenges of autonomous vehicle design for mobility as a service

Autonomous vehicles come with a unique set of vehicle architecture challenges that OEMs must overcome for a safe, comfortable and convenient passenger experience. The Steel E-Motive program is using Advanced High-Strength Steel technologies to meet these challenges