About Steel E-Motive
Steel E-Motive demonstrates virtual concepts for fully autonomous mobility as a service vehicle solutions

Steel E-Motive is a vehicle engineering program that has developed virtual concepts for two fully autonomous and connected electric vehicles designed for mobility as a service (MaaS) applications. We used Advanced High-Strength Steel (AHSS) technologies and products to design autonomous vehicle concepts that enable MaaS solutions which are safe, affordable, accessible and environmentally conscious.
Steel E-Motive demonstrates that Advanced High-Strength Steel (AHSS) products and technologies can solve the unique architectural challenges of MaaS, ultimately providing virtual concepts as roadmaps for affordable, safe, mass and environmentally efficient vehicles.
Ride hailing, autonomous, electric vehicle fleets will deliver transportation to millions around the world. With a vast portfolio of AHSS and steel technologies from which to draw, Steel E-Motive delivers innovative ideas for steel vehicle architectures that will shape the future of sustainable mobility.
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The future of mobility as a service
Mobility as a Service is changing how we think about transportation. In a short time, we have seen a surge in demand for ride-hailing and on-demand delivery and fleet vehicle services, which is changing the way we think about getting from A to B.
Vehicle autonomy will play an increasingly important role in this evolving market. It will unlock new possibilities for the MaaS industry and transform the movement of people and goods within and between our cities. But while this exciting technology has the capability to unlock new possibilities for the industry, it brings some unique challenges. These include ensuring passenger safety and comfort, vehicle and operational affordability, and environmental sustainability.
The Steel E-Motive vehicle concepts demonstrate how Advanced High-Strength Steel technologies and products and the latest engineering innovation can combine to create solutions that meet the unique challenges of future mobility.

IN PARTNERSHIP
WorldAutoSteel partnered with Ricardo to develop the Steel E-Motive concepts, bringing together advanced technologies in steel combined with expertise and innovation in vehicle architectures to shape the future of sustainable mobility.
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